PMBJP was launched by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, The branded (Generic) medicines are sold at significantly higher prices than their un-branded generic equivalents, making available reasonably priced quality generic medicines in the market would benefit everyone.
- * Ensure access to quality medicines for all sections of the population, especially the poor and the deprived ones.
- * Create awareness about generic medicines through education and publicity to counter the perception that quality is synonymous with high prices only.
- * Generate employment by engaging individual entrepreneurs in the opening of the PMBJP Kendra.
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